Brand Strategy - Consumer Insights

Radha Chadha is one of Asia’s leading marketing and consumer insights experts. After working with leading advertising agencies JWT, Ogilvy & Mather, Grey Worldwide, and Bates Asia, Radha established her own brand consultancy in 2000 in Hong Kong.

During her advertising career Radha has held senior strategic planning positions, and led the thinking on brands such as HSBC, American Express, British Airways, Glaxo SmithKline, and Mandarin Oriental.

She has, over the years, worked across a variety of Asian markets: China, India, Japan, South Korea, Hong Kong, Taiwan, Singapore, Malaysia, Philippines, Vietnam, and Cambodia.

Radha is a popular speaker at seminars and conferences. Her engagements include Tiffany New York, Nike China, LVMH Hong Kong, American Express New Delhi, Stanford University USA, JP Morgan Luxury Goods CEO Conference Paris, International Council of Shoppers Las Vegas, World Luxury Congress London, and Japan Luxury Forum, Tokyo.

Radha is a faculty member of the prestigious Tsinghua Ogilvy Branding States Program, a collaborative effort between Beijing’s Tsinghua University and Ogilvy & Mather.

She has an MBA from the Indian Institute of Management, Ahmedabad, with a specialization in Marketing, and a BA in Math from St. Stephen’s College, New Delhi.