Brand Strategy - Consumer Insights

That’s why people pay US$1000 (and more) for a canvas handbag that is branded Louis Vuitton.

Chadha Strategy is a Hong Kong-based brand consultancy that specializes in connecting global brands with Asian consumers’ hearts and minds.

It was founded in 2000 by Radha Chadha, one of Asia’s foremost brand strategy and consumer insights experts. Radha has worked with leading advertising agencies Ogilvy & Mather, JWT, Grey Worldwide and Bates Asia. She has held senior strategic planning positions, and led the thinking on brands such as HSBC, American Express, British Airways, Glaxo SmithKline and Mandarin Oriental.

Chadha Strategy advises companies operating in Asia on all areas relating to building a brand and its communication, and provides a range of services from brand strategy development to corporate training and speaking engagements.

Radha is the author of the newly released book The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury. Visit the web site of the book to learn more.