Brand Strategy - Consumer Insights

Financial Times

Retailers tap into hierarchy of the nouveau super-riche

Published : June 4, 2007

“China will be like 10 Japans,” says the consultant Radha Chadha, author of The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury. “Only the tip of the iceberg has been touched by luxury brands.” The book explores why Asians are obsessed with luxury goods, which has turned the region into the industry’s biggest consumer, with China its rising star.

Mint – The Wall Street Journal

By devil, Prada is the new god

Published : March 31, 2007

India is a complex market that needs careful understanding: It has both old money and new money, as well as pronounced seasonal trends in luxury-brand shopping. The wedding industry is huge and Bollywood has a massive influence on fashion trends and brand promotion. “India may be the next China”, concludes Chadha, “but ultimately luxury-brand marketers will have to think Indian to win India.”

International Herald Tribune

In China, you are what you wear

Published : February 23, 2007

"China is a fascinating social laboratory where a once leveled society is reordering itself into different classes,” said Chadha, a marketing expert from Hong Kong. “And they're using luxury brands vigorously to do so."

New York Times

China, New Land of Shoppers, Builds Malls on Gigantic Scale

Published : May 25, 2005

"These shopping centers are just huge," said Radha Chadha, who runs Chadha Strategy Consulting in Hong Kong, which tracks shopping malls and the sales of luxury goods in Asia. "China likes to do things big. They like to make an impact."

McClatchy Washington Bureau

Japan’s yen for luxury leads to swankier salons

Published : July 17, 2007

Top brands now offer “hyper luxury” products, sold in hidden VIP rooms or displayed in exclusive members-only clubs. “The size and scale of the VIP rooms is much bigger in Japan,” Chadha said. “They are designed in a way that no one knows they are there.”

Many of the watch companies will take a small bunch of VIP customers to Europe. The trips include sessions on watch-making, the craft, so that the customers gain the feeling that, “I'm more of a connoisseur, " said Chadha.

CNN Traveller – Asia Pacific

Great Stall of China

Published : Feb-Mar Issue, 2007

"In today’s Asia, and this is very relevant in China, you are what you wear,” Chadha says. “We are seeing such a phenomenal societal change. The old ways of defining your place in society, such as birth, profession or family, have been dismantled. Now there is only one key classifying criteria: money. Luxury brands have the capacity to translate a big bank balance into social esteem.”

Images Retail

The Rules of Consumption

Published : March 2007

"Chadha, who is the co-author of The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury, spoke to Nupur Chakraborty on the nitty-gritty of creating the rules of consumption in India, on why comparisons with China are inescapable as India’s young market lays the ground and ground rules for global luxury brands, and on how the future of retail spaces can make or break India’s luxe dream."

Shanghai Daily

The scoop on Asia’s lust for luxe

Published : 25-26 November, 2006

"In effect, Asian spending is bigger than the US and Europe put together,” says Radha Chadha. “People are willing to sacrifice other things to get the Louis Vuitton, Gucci, or Dior bag. People will eat cup noodles for a while, or save on other necessities, just to get money together for a luxury item."

Wall Street Journal –

The New Spot for Giant Malls : Asia

Published : September 16, 2006

"Earlier there wasn't the money to shop, but now it's just a natural process of economic growth," says Radha Chadha, managing director of Chadha Strategy Consulting.

Another reason, she notes, is the Asian love for luxury brands, which are found in large clusters in malls. "In Tokyo, 94% of women in their 20s own a Louis Vuitton handbag," she says. "It's as essential as sushi or green tea."

Shopping Centers Today

(The magazine of the International Council of Shopping Centers, New York)

Married To The Mall

Published : November 2005

Wedding malls are “a sign of the development of the Indian economy,” said Chadha. “The way people shop is changing. Indians are very value-conscious, and they tend to not spend as spontaneously as in other parts of the world. But at weddings, it’s all about spending. And they are spending more and more on weddings over the last 10 years. The gifts are getting more elaborate and the weddings are getting longer.” These malls are a “good way to cash in” on the rising expenditures of Indian betrothals, Chadha says.

Joburg: Chitchat

(City of Johannesburg’s weekly magazine about city development)

Learning curve in Istanbul

Published : May 3, 2005

But there were a number of other presentations that warrant mention - those by Anthony Stokan, H Lee Scott Jr and Radha Chadha in particular.

The presentation by Chadha, the managing director of a strategy consulting firm operating out of Hong Kong, set out the retail opportunities offered by India and China. It was a real eye-opener for me.