Brand Strategy - Consumer Insights

Consulting Services           

Our expertise lies in understanding Asian consumer needs & trends and leveraging these to create winning brand strategies for our clients.

From launching new products to entering new markets in Asia, we advise clients on market & competitive analysis, brand positioning, consumer insights, advertising strategy and 360-degree marketing communication plans.

Chadha Strategy works with existing client resources, and brings in outside research, communication and other service providers as needed.

“Radha played a key role in pulling together a multi-market brand audit across key markets in Asia for one of our global clients, from the Financial Services industry. The work included a series of senior management interviews, a thorough analysis of trends, a number of workshops in Asia, compiling plus synthesizing all the data and delivering a final presentation in Europe. Radha's commitment and high professional standards throughout this process were outstanding and a major factor why this project was successful."

Frank Schmidt

European Business Director
Ogilvy & Mather